For Sarah Anne • Wednesday April 29, 7:15 PM AZ • Brandon Moore, Netmore Marketing
How to steer the 10 minutes with Andy and what we're trying to get out of it. Skim it, then dive into the 10-minute spine.
A focused prep one-pager for tomorrow's IG Live with Andy. It tells you exactly how to steer the 10 minutes, what we're trying to win out of it, and the three things I need from you Tuesday night so we're ready to go.
This live is more than a hype broadcast. The recording becomes the centerpiece ad creative for the next 8 weeks of cold ads driving to June 24. If the spine holds, the rest of the sprint gets easier. If it doesn't, we're rebuilding cold creative from scratch in week 2. The 10 minutes pay off for two months.
Seven short sections. The 10-minute spine in section 3 is the meaty piece. You can print it on a card next to your camera. The pricing gate in section 4 is the one decision I need from you before Wednesday. Everything else is operational scaffolding around those two.
Section 3 (the 10-minute spine) is the centerpiece. Section 4 (the pricing gate) is the only thing that needs a decision from you before tomorrow. Section 7 is what I need from you Tuesday night.
This isn't just hype for the event. The live is doing four jobs at once. If you nail job #2 (reusable creative), the rest of the sprint gets easier. If you don't, we're rebuilding cold creative from scratch in week 2.
The line that has to come out of your mouth on camera. It's the thing that makes the cuts work as ads, anchors your portion of the broadcast, and gives Andy a clear lane to run in alongside you.
You confirmed this on the Loom. It's the through-line for your portion. Say it at least once during the broadcast. It's the line that makes the cuts work as ads.
Most coaches think they need scale. 10K followers, 100K, a million. They don't. They need 100 deeply engaged people who refer their friends, post their wins, and refill the pipeline forever. That's your actual mechanism. Community-building is your real expertise. The phrase "100 raving fans" is the one you want to make sure lands on camera.
Your community-building expertise is the actual mechanism. You build the pipeline.
Why it works: it's authentic to how you think about your work, contrarian against the "scale to a million" coaching trope, and maps directly to Million Dollar Groups and your book.
Per your Loom. Give him this lane and he'll run with it.
Why it works: it complements your mechanism without overlapping. You build the community pipeline. Andy converts that pipeline into freedom: real revenue, real time off, real scale. Two distinct contributions, one coherent system.
Print this on a card next to your camera. Your manager or VA can hold it up if you want. This is the structural backbone of the broadcast. You drive the structure; Andy contributes within it.
| Time | What | Who |
|---|---|---|
| 0:00 — 0:30 | Open cold. Drop the date. "We're 56 days from Booked Out Live. Here's why this room is different from anything else this year." No "hey guys how's everyone." | You |
| 0:30 — 1:30 | Who it's for + intro Andy. "If you're a coach, course creator, expert wanting to monetize, calendar's not full, listen up." Then introduce Andy with stats. | You + brief Andy intro |
| 1:30 — 3:30 | The problem and the Big Idea. "You don't need more skills. You need 100 raving fans." Andy reinforces from his side. | You lead, Andy contributes |
| 3:30 — 6:00 | The 4 pillars of the event. Positioning (you), sales/scaling (Andy: "creating freedom or scaling" frame), offers (you), mindset (Morgan / NLP). Name them. Don't teach them. | Both, structured |
| 6:00 — 8:00 | Why now / scarcity. Hard cap room. No waitlist. No virtual option. "Andy doesn't show up at every event." | You + Andy |
| 8:00 — 9:30 | The direct ask. "Link in my bio. Early bird is 75% off through [DATE]. After that the next tier is gone." Pinned comment. | You |
| 9:30 — 10:00 | Sign-off. Thank Andy. Wave. End. Save as Reel when IG prompts (the only save option). We pull it to camera roll after. | You |
You drive the structure. Andy contributes within it. Otherwise he'll talk for 7 minutes on one pillar and the spine breaks. If he goes long on a pillar, gentle interrupt: "Andy, let me jump in, pillar 3..."
Minute 8 of the spine is the urgency line. To land it, you need a specific deadline date you can name on camera. That deadline is the one piece of the broadcast I can't write for you.
To land the urgency line at minute 8, you need a specific deadline date you can name on camera:
"Early bird is 75% off through [SPECIFIC DATE]. After that the next tier is gone."
Without a date, the urgency line falls back to vague "won't last forever" copy and lands hollow. That's exactly what's on the page right now.
The strategic update doc (Section 5) has three pricing options. I need your call on which one and what the dates are before Wednesday. Even just a quick "Option B, Gold tier through May 10" via WhatsApp unblocks this. If the call doesn't happen by Tuesday night, we'll fall back to softer urgency on the live and lock pricing for the post-live ad creative cuts.
Quick checklist. Most of it is operational and takes a couple minutes. Two of these (the bio link and pinned comment) we can knock out together Tuesday night.
Since you've never done a joint one. Quick mechanic so there are no surprises in the moment. Both your audiences see it simultaneously. The broadcast appears in his followers' feeds as "Sarah Anne is live with Andy Elliott."
Three quick things so we're ready to go Wednesday. On my side, I'll have the recording rig set up and a pre-built Meta ad campaign ready to publish the moment Andy goes live, so the boost-during-broadcast happens without a 30-min approval lag mid-broadcast.
You're not "going live with Andy." You and Andy are showing the world this room is real. The energy you bring is the energy the cuts will carry for 8 weeks. Be your actual self. Direct, no BS, fired up about the event. The Big Idea, the 4 pillars, and the ask. That's all that matters. The rest is polish.
This live is the centerpiece creative shot for the rest of the sprint. If you internalize one thing going into it, internalize that.
I'll be on WhatsApp Tuesday night your time. Ping me with the pricing call when you have it and I'll lock the urgency line and have everything ready for Wednesday.